Branded Currencies Coming to RiveX! – Bridging the World of Loyalty, from East to West!

The RiveX Foundation is very pleased to announce it is integrating DigitalBits (XDB) into the RX Wallet, bringing branded currencies to RiveX and its associated ecosystems. Imagine accumulating hotel points in the US on your holiday, and then using them for your purchase at McDonald’s upon your return to Singapore. Ultimately, users should be empowered to leverage the value they hold, regardless of the brand that issued the point, creating a dynamic, decentralized points economy. Participating merchants will have their points tokenized on-chain, allowing them to move seamlessly between network participants — consumers, merchants, brands, and payment processors.

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