The members of Outkast have parlayed their hip hop careers into decades-long endeavors that extend beyond the music industry.

Most recently, Big Boi performed 2004 №1 hit “The Way You Move” at the Super Bowl, alongside Maroon 5’s Adam Levine and Sleepy Brown, the latter of whom sang on the original version.

While reading Charles Duhigg’s “The Power of Habit” recently, I learned the story of their smash hit, “Hey Ya!” This song’s unique trajectory to success could teach us about blockchain adoption, I thought.