DigitalBits is a protocol layer blockchain focused on supporting consumer digital assets, specifically branded currencies. This is inclusive of assets such as loyalty and rewards points, gift cards, and notably, the growing asset category of branded stablecoins.
Considered the 2nd generation of stablecoins, a Branded Stablecoin enhances the relationship that exists between the brand and consumer – heightening market intelligence, generating more effective insight into consumer needs, and allowing brands to adapt to increasingly competitive marketing schemes.
“We are excited to be collaborating with the DigitalBits blockchain. Initially we focused on tokenizing the iCashRewards loyalty token on the Ethereum network, however, in addition to the added technical benefits, our vision is also aligned with DigitalBits’ focus on supporting brand currencies. This also strategically aligns with iCash being integrated with PundiX to provide fiat to crypto processing services and point-of-sale solutions with merchants.”
“The team and ecosystem supporting DigitalBits have the experience and expertise to help global brands migrate into this new era of tokenized digital assets that can be leveraged across multiple platforms while acting as an incentive and loyalty driver.”
“DigitalBits is the first blockchain-focused on servicing branded cryptocurrencies to join the Fireblocks Network. We are looking forward to assisting brands and other enterprises with leveraging Fireblocks’ platform to keep their branded digital assets secure.”
“I am excited to see the launch of the XDB Foundation and to be joining the DigitalBits ecosystem in this new capacity. In the coming weeks, the XDB Foundation will share additional updates regarding its key initiatives. Over the past 2 years, we have seen DigitalBits achieve various milestones and with this next chapter I’m excited to see the XDB Foundation contribute as the new project lead supporting education, research and development, and ecosystem growth and adoption.”
“It is clear that the role of branded cryptocurrencies including branded stablecoins is growing in 2020. We are focused on assisting brands and other enterprises to easily obtain the cryptocurrencies they require for their business, without the need to internally employ experienced traders to pursue the complex task of purchasing significant amounts of tokens.”
“Our friends at DigitalBits share our mission of making blockchain more accessible and available to everyone, so we’re more than happy to add to the utility of its XDB token. We hope XDB token holders will start using their tokens at any of our partner merchants around the world.”
