Branded Stablecoins Can Introduce Cryptocurrencies to Everyday Consumers

Technology should be easy, seamless, and able to provide value to the end consumer without changing learned behavior.

The blockchain industry stands at a crossroads where superior technology lacks real-world utility. Despite Satoshi initiating a decentralized revolution, billions of dollars flowing into cryptocurrency markets, and extensive institutional interest, actual utility remains low. The realm of blockchain more resembles a developer playground than a utopian digital economy. How do we cross the chasm of blockchain adoption?

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