DigitalBits’ Pursuit of Blockchain Adoption Targets Established Brand Ecosystems

DigitalBits seeks to address points of friction challenging blockchain adoption today. Namely, the lack of large, vibrant ecosystems raises the issue of switching costs, while complex user interfaces are intimidating for consumers. Working directly with brands, DigitalBits looks to optimize the infrastructure of established brand ecosystems while integrating directly with existing applications, allowing users to enjoy the benefits of blockchain technology within a familiar setting.

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